For Ecommerce Customers—Is Easy Better Than Exceptional?
Guest Post by Cyndi Thomason of bookskeep To generate loyalty from customers and employees, Easy customer service is better than Exceptional customer service. This is a major tenant of Roger Dooley, author of the recent book, Friction, and previously, Brainfluence. Dooley was recently a keynote speaker and workshop presenter at this year’s ProfitCon event. He made several important points, but this one really […]