Guest Post by Cyndi Thomason of bookskeep To generate loyalty from customers and employees, Easy customer service is better than Exceptional customer service. This is a major tenant of Roger Dooley, author of the recent book, Friction, and previously, Brainfluence. Dooley was recently a keynote speaker and workshop presenter at this year’s ProfitCon event. He made several important points, but this one really […]