3 Benefits of Using an Amazon Repricer

If you want to win the Buy Box while saving time and money then please read on. BQool is here to explain the benefits of using Repricing Software on the Amazon marketplace.

What is Amazon Repricing?
Simply put, Amazon Repricing is the process of amending the prices of the products that you are selling on the Amazon marketplace. Product prices on Amazon frequently change based on criteria such as competition and the ownership of the Buy Box.

Pricing competitively day in day out can be simplified if you utilize an Amazon Repricer. Ideally, you should consider the fulfillment type, seller feedback, and feedback score when deciding on your pricing strategy and how you wish to compete.

For every Amazon listing, there will often be many sellers competing for the same sale. Sellers whose products aren’t priced competitively are unlikely to win the Buy Box or get the sale. However, with the multitude of products and of course, the many sellers out there, the process of checking prices manually can become incredibly time-consuming and tedious.

Here are 3 of the main benefits of using an Amazon Repricer.

React to Changes Instantly
The reaction time of a human being is too slow when manually repricing products, this is a fact.
Another factor to take in to consideration is how you’re going to monitor your repricing strategy when you go on holiday, you wouldn’t really want to start repricing while you’re sat on the beach, would you? A Repricer will take care of these issues in an effective and timely fashion.

Remove Emotion from the Equation
People can become very emotional when it comes to the art of buying and selling. When stock takes a dip, some people become worried and sell before they think the stock will drop any lower. But buying low and selling high is the approach taken by people who do not allow their emotions to get in the way of business decisions. A good Amazon Repricer works in a pretty similar way by making buying and selling objective and not emotional. A human may get angry when a competitor ‘steals’ their sale by undercutting them, but a Repricer will not. It uses an algorithm or pre-determined rules to keep a check on competitors and will protect the user from making potentially damaging decisions.

Reprice as Often as Needed
Product prices on Amazon can change as often as several times per hour. Can you imagine the dedication and man-hours required to manually reprice all of your products at this rate? By using an Amazon Repricer, you can focus yourself elsewhere, knowing that the Repricer is working away in the background to ensure that you remain competitive.

For the most effective Amazon Repricing software, visit BQool today for a 14-day free trial.

About the Author

Alexis Rutherford is the Marketing Manager at BQool Inc.

BQool Inc is a SaaS company which was founded on the idea that Amazon sellers should always have access to the most innovative software solutions available. BQool is committed to simplifying the day to day tasks that all Amazon sellers face, whether that be dynamic repricing, competitor research, feedback and reviews management or discovering the most profitable products to sell.  Furthermore, BQool is dedicated to providing excellent customer service. With advisors around the globe, you can rest assured that any questions will be answered efficiently by BQool’s team of experienced representatives.

For more information about BQool, visit www.bqool.com.