InventoryLab was created to help Amazon sellers manage their inventory and their business better and more efficiently. Our goal is to ensure that sellers optimize how they track their inventory and profitability. And while we want lasting success for our customers, we also know that no matter how successful a business is today, there is always potential for even more success tomorrow.

Ecommerce business owners have more tools and resources than ever before at their disposal to help grow and evolve their businesses for the long haul. Advertising and marketing through social media is one of the most important ways that can help you do just that. 

For older generations of business owners, working with and learning about new technology and tools can sometimes be intimidating. After all, technology moves fast, and it’s not always easy keeping up with the times.

The first thing you should know is that no matter how intimidating or overwhelming it may seem at times, social media can be your best friend when it comes to running your eCommerce business. You can use YouTube, Facebook, TikTok, and Instagram to advertise your business to bring in new customers, let existing customers know what’s new, and just generally get your name out there. A lot of social media companies provide built-in solutions specifically for advertising and marketing, so if you’re already familiar with and comfortable with using social media it should be a fairly painless process. 

In addition to straightforward advertising and marketing your business on social media, you can also use it to make videos about the eCommerce industry, tips and tricks, etc. People tend to be drawn to informational shorts as well as humor, so with a little creativity you can find ways to combine humor with industry information to pull as many views in as possible.

To give you an idea of just how much exposure you can gain for your business by investing in digital marketing, the most recent statistics from 2021 showed that by advertising on FB and Instagram alone you have a pool of over 300 million people that you could potentially reach just in the United States alone. That means the country-wide and worldwide exposure possibilities are almost limitless.

There are many different options when it comes to advertising on social media. The main types of advertising available are image ads, video ads, carousel ads (which allow you to use multiple images or videos in one ad, each with its own link), and collection ads (which feature a primary image or video along with three smaller images presented in a grid layout beneath the primary image).

To find out more about the different types of ads, which ones will best suit your needs and your budget, and how to use them to your advantage, you can check out this guide from Influencer Marketing Hub.

No matter how you choose to market and advertise your eCommerce business, the potential to reach millions of new customers and gain valuable brand recognition is endless.